Digicel Trinidad & Tobago teams with Flytxt for AI-powered CVM
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Agentic AI and automation solutions provider Flytxt announced on Tuesday it is partnering with Digicel Trinidad & Tobago (T&T) to optimize its customer value management (CVM) platform with AI.
Flytxt said it has completed the initial go-live of its cloud-native Neon-dX platform, which it said lays the foundation for a more intelligent and always-on CVM capability across Digicel T&T's prepaid and postpaid businesses.
The platform combines built-in AI and automation to enable deeper customer segmentation, precise targeting, hyper-personalization, and real-time decisioning across key use cases including lifecycle marketing, upsell, cross-sell, and retention, Flytxt said.
The solution enables Digicel T&T to move from fragmented and manual campaign operations toward a highly centralised, scalable and insight-led engagement model with unified customer intelligence, AI-driven decisioning and omni-channel campaign automation.
Flytxt CEO Dr. Vinod Vasudevan said this will help improve agility, operational efficiency and impact across Digicel T&T's CVM workflows, as well as strengthen its omni-channel engagement across digital touchpoints by helping marketing teams respond faster to customer needs and behavior shifts with personalized offers and contextual marketing actions.
"Enterprises operating in high-volume, highly competitive markets like telecom increasingly expect AI to help them continuously optimise customer experiences, and business growth,” he said in a statement.
Flytxt previously deployed a similar solution for Digicel Group’s Caribbean digital MVNO Wizzee, which operates in Guadeloupe, Martinique, French Guiana, Saint-Martin, and Saint-Barthélemy.
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