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Peter-Service rebrands, launches new prods

Peter-Service rebrands, launches new prods

Peter-Service, the largest Russian developer of billing systems, is rebranding as nexign.

The “2018-2020” business strategy of Peter-Service is aimed at making the company an influential player in the global market. The company’s mission now is to boost the business potential of telecom service providers for the digital economy era by developing and delivering the best products in an agile, partnership-based engagement model.

"For the past 25 years, the market has known us as Peter-Service. We are the leader in the Russian market and one of the global leaders in integrated revenue and customer management products, specialising in the development, implementation and maintenance of BSS systems. However, we are now entering the global market as a result-oriented innovator and it was therefore important that we start the changes from within. We have therefore redefined our brand promise, image and corporate identity and ultimately use this as a foundation for the 2018-2020 strategy,” said Igor Gorkov, CEO of Peter-Service.

As well as rebranding, the company has presented three new products designed to help operators cope with the current challenges in telecommunication industry. These are:

  • Digital BSS, an offering claimed to deliver all elements required by global operators for the digital era

  • Network Monetization: a suite that maximises value in networks and IT investments by enabling additional monetisation and optimisation capabilities

  • IoT Platform: one of the few platforms that addresses the importance of connectivity management, as well as the monetisation potential of analytics and vertical applications for any line of Business

  • "Our product strategy is closely related to our mission - we are focused on helping turn communication service providers into digital services providers. We are fortunate that we already have a strong BSS portfolio and our product development efforts have always been based on best practices. The market is demanding focus and transparency in TCO and clients expect agility, flexibility, customisation and ultimately unlocking value faster by shorter release and deployment cycles that constantly improve regardless of market evolution. Our product strategy encompasses all those aspects and our focus is on becoming the ‘leaders in value’ on a global scale," stated Loukas Tzitzis, Chief Products & Marketing Officer, Peter-Service.

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