Saudi Arabia’s Mobily is using Viavi’s Nitro Geo solution to boost its operational efficiency and capacity.
The operator – an Etisalat Group company – will also implement Nitro Mobile Traffic Storage Agents to optimise its network and services in real time and achieve key performance improvements crucial to business value, including:
- VIP Assurance: Isolate and resolve priority subscriber issues more quickly
- Device Analysis: Detect 4G devices using the 3G network only, enabling Mobily to inform those customers by SMS they can change the user setting for better performance
- Targeted Network & Service Optimisation: Analyse how much time users spend with specific services at each location within network cells in order to identify top revenue generating services and cells for optimisation.
Karl Grabner, Senior Director of EMEA Sales at Viavi, said: “As leading service providers like Mobily prepare to deploy 5G alongside legacy 2G, 3G and 4G technologies, they require location-aware, automated and scalable solutions like Nitro Geo to manage and optimise increasingly complex services and network architectures.”
“Viavi location intelligence enables us to harness key insights for a targeted, subscriber-centric approach to optimisation, delivering the best possible customer experience,” said Mr. Abdulaziz AlBarrak, General Manager of Optimisation, Mobily. “With the ability to optimise quality of experience for our most high-value subscribers, we can target network and service improvements to deliver maximum return with minimal investment.”