Mobile platform and services provider Syntonic is forming a new Brazilian unit to expand into South America following its asset purchase of the Zenvia Mobile Servicos Digitais business unit.
Syntonic Brazil, based in São Paulo, has acquired Zenvia’s Mobile Commerce Platform, allowing it to offer cross-carrier, direct carrier billing for online consumer purchases. This new Syntonic service will reach virtually all Brazilian mobile customers, providing new revenue opportunities for app publishers and content providers.
With the Zenvia Mobile Commerce Platform integrated into Syntonic’s globally deployed Connected Services Platform, Syntonic Brazil will provide mobile operators with a comprehensive mobile advertising service that allows them to tap into the growing US$183.3 billion mobile advertising market by offering content providers and brands a cost-efficient means for acquiring, engaging and monetising mobile customers.
“The acquisition of the Zenvia assets represents a significant advancement in Syntonic’s global expansion strategy, and enhances the value proposition of the Syntonic platform for mobile carriers, content providers and consumers in Brazil, and soon throughout South America,” said Gary Greenbaum, co-founder and CEO of Syntonic.
“We believe the powerful and innovative combination of Zenvia’s Mobile Commerce Platform with the Syntonic Connected Services Platform presents mobile operators and content providers with a unique opportunity to better participate in, and monetise, the new app economy,” added Greenbaum. “Moreover, adding the new direct-carrier-billing service into our platform provides a simple and secure payment method that protects people from identity theft or fraud associated with other online financial transactions.”