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Growing the African smartphone market

Growing the African smartphone market

PayJoy and mobile distributor Allied Mobile are collaborating to bring affordable smartphone payment plans to markets across Africa.

Allied Mobile will use PayJoy Checkout, an instant paperless finance system for customers without access to formal credit, and the patented PayJoy Lock which enables “pay-as-you-go” access to the phone. Consumers will be able to access these innovative smartphone payment plans in mobile retail stores operated by Allied Mobile in 38 countries, starting with initial pilot countries. Allied Mobile will fund the payment plans.

This partnership is designed to solve fundamental barriers to mobile Internet adoption in Africa. Africa is the least developed region in the world for mobile connectivity and adoption. More than half the population in Africa are using mobile services yet only a quarter are accessing the internet via mobile. According to research by the GSMA, over 500 million people in Africa are within signal range of mobile data towers, but are held back from internet access due to the high cost of smartphones.

“We are excited to work with PayJoy to extend our value-added service to include smartphone financing. Allied Mobile has operations across the fast-growing Sub-Sahara telecommunications market and is ideally positioned to capture growing needs of consumers. Making smartphones more affordable through manageable payment plans is one such need,” commented Jacqueline ColeCourtney, Allied Mobile Group CEO.

“We look forward to bringing PayJoy’s next-generation solution to Africa, to connect the next billion to the Internet and modern financial and digital services. We feel Allied Mobile is a fantastic partner considering their expertise as a value-adding independent specialist distributor in mobile devices,” added Doug Ricket, Chief Executive Officer of PayJoy.

South Africa-based Allied Mobile is a cellular product distributor and third-party logistics provider for the mobile telecommunications industry in Africa. Founded in 2003, the company’s total addressable market covers 38 countries across the continent and a population of over 700 million. Allied Mobile is funded by the Public Investment Corporation of South Africa.

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