Service Management

Business services focus for Vodafone Essar in run-up to 3G launch

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In the face of strong competition to its commercial mobile business, Vodafone Essar is attempting to make inroads into India’s fixed-line arena, as well as incorporating business services into its strategy...

In the face of strong competition to its commercial mobile business, Vodafone Essar is attempting to make inroads into India’s fixed-line arena, as well as incorporating business services into its strategy.

The director of the operator’s Enterprise and Carrier business was quoted in India’s Economic Times saying: “we are a late entrant in the business, but that puts us in an advantageous position of nothing to lose.”

Within five years, enterprise services are expected to make up roughly a fifth of Vodafone’s revenue in India. A similar focus on enterprise services has been adopted by the operator’s parent company, Vodafone Group –the firm’s Vodafone Global Enterprise saw revenue from this business rise by 6% in the final quarter of 2010.

Vodafone Essar is also currently running 3G network pilots, and is aiming to make commercial services available “by March”. Rather than a unified nationwide or region-wide network, 3G deployments will be specific to individual cities.

This official announcement lends credence to reports that the operator was aiming for a 3G launch in the first quarter of 2011; several such reports also indicated that Vodafone Essar is attempting to establish spectrum-sharing agreements with rival operators.



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