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Ooredoo Group drives new levels of digital experiences

Ooredoo Group drives new levels of digital experiences

Ooredoo Group is scaling up real-time and one-stop shop solutions stretching from the Maldives and Oman.

Across the Middle East, North Africa, and Southeast Asia, Ooredoo Group operating companies are undergoing digital transformation to become future-ready. There is a strong focus on leveraging digital platforms to support new levels of customer engagement and self-service.

In the Maldives, Ooredoo Maldives is accelerating the growth of Ooredoo Next, its digital engagement platform that is powered by artificial intelligence and machine learning innovations. Customers can engage with Ooredoo Maldives on Facebook Messenger and Viber to stay up to date on offers, and view and manage their products and services.

Showing the business benefits of Ooredoo Next, the digital platform has seen 30% monthly customer growth over the past five months, three times higher average revenue per user, 76% lower churn rate, and 10 times more efficient digital marketing campaigns.

Ooredoo Maldives’ My Ooredoo App has also seen 180,000 installations, with customers monitoring their consumption, managing their mobile usage, and activating services. Inside the My Ooredoo App, the Ooredoo Magey Plan allows customers to create their own customised mobile packs, leading to 10% growth in average revenue per user.

“At Mobile World Congress, Ooredoo Group is showcasing global best practices in delivering real-time, personalised, and transparent mobile services,” said Sheikh Saud Bin Nasser Al Thani, Chief Executive Officer, Ooredoo Group. “Greater choice and convenience are cornerstones for transforming the digital experience for millions of our customers. We are now scaling up these innovations across our group, enabling our customers to enjoy the Internet even more.”

During Mobile World Congress, Ooredoo Oman launched Oman’s first all-digital, and individually-customisable mobile prepaid plan. Ooredoo Oman customers can find instant and personalised services, including activation, bill payment, special promotions and offers. New Shababiah MIX provides real-time usage meters, and the ability to manage shared packages, send gifts of data, and trade data, voice, or SMS, directly through the App.

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