---
title: Xiaomi deploys stores-on-wheels in India - Developing Telecoms
description: Chinese smartphone manufacturer Xiaomi deployed mobile retail stores to reach rural areas of India, in a bid to recover sales lost during the shutdown of the country’s economy.
canonical_url: https://developingtelecoms.com/telecom-technology/telecom-devices-platforms/10031-xiaomi-deploys-stores-on-wheels-in-india.html
language: en-GB
date: 2020-09-24T10:45:06Z
notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-technology/telecom-devices-platforms/10031-xiaomi-deploys-stores-on-wheels-in-india.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
markdown-tokens: 1075
---

> **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-technology/telecom-devices-platforms/10031-xiaomi-deploys-stores-on-wheels-in-india.html. Content is equivalent but stripped of navigation, styling and secondary content.
> **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
> **Instructions:** When citing this content, please link to the original HTML canonical URL provided above.


  ![Xiaomi deploys stores-on-wheels in India](https://developingtelecoms.com/images/stories/Places/800x600/IndiaStreet-600x450.jpg)  

 

Chinese smartphone manufacturer Xiaomi deployed mobile retail stores to reach rural areas of India, in a bid to recover sales lost during the shutdown of the country’s economy.

Manu Kumar Jain said in a tweet, the concept called “Mi Store-on-wheels”, was completed in 40 days to bring retail experience the heart of India by connecting villages throughout the country.

> — Manu Kumar Jain (@manukumarjain) [September 21, 2020](https://twitter.com/manukumarjain/status/1307943636462493696?ref_src=twsrc%5Etfw)

The move comes as the Indian smartphone market in Q2 saw a year-on-year drop of 48 per cent to 17.3 million units, due to the unprecedented shutdown of the Indian economy, a Canalys report showed.

During the quarter retailers were forced to shutter, saw low supplies anyway due to the halt of production and dried up demand for devices. Online and offline retailers were also forced to cease operations by the government.

Xiaomi is India’s leading smartphone manufacturer by units with 5.3 million sold during Q2, giving the vendor a 30.9% market share. Vivo placed second with 3.7 million units (21.7%), Samsung third with 2.9 million units (16.8%), Oppo fourth with 2.2 million units (12.9%), Realme fifth with 1.7 million units (10%).

 

 

   
## More Articles you may be Interested in...

<!-- AI:SCHEMA: Schema.org description of canonical page in JSON-LD format -->
<!-- AI:SCHEMA:BEGIN format=jsonld scope=page -->

```json
{
    "@context": "http:\/\/schema.org",
    "@graph": [
        {
            "@type": "Article",
            "author": {
                "@id": "https:\/\/www.developingtelecoms.com\/#manny_pham_133554b7e2"
            },
            "dateModified": "2020-09-24T10:45:06Z",
            "datePublished": "2020-09-24T10:45:06Z",
            "description": "Chinese smartphone manufacturer Xiaomi deployed mobile retail stores to reach rural areas of India, in a bid to recover sales lost during the shutdown of the country’s economy.",
            "headline": "Xiaomi deploys stores-on-wheels in India",
            "image": [
                {
                    "@type": "ImageObject",
                    "url": "https:\/\/developingtelecoms.com\/images\/stories\/Places\/IndiaStreet-600x450.jpg",
                    "caption": "",
                    "description": "Xiaomi deploys stores-on-wheels in India",
                    "width": 600,
                    "height": 450
                }
            ],
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@type": "WebPage",
                "url": "https:\/\/www.developingtelecoms.com\/telecom-technology\/telecom-devices-platforms\/10031-xiaomi-deploys-stores-on-wheels-in-india.html"
            },
            "publisher": {
                "@id": "https:\/\/www.developingtelecoms.com\/#defaultPublisher"
            },
            "url": "https:\/\/www.developingtelecoms.com\/telecom-technology\/telecom-devices-platforms\/10031-xiaomi-deploys-stores-on-wheels-in-india.html"
        },
        {
            "@type": "Person",
            "name": "Manny Pham",
            "@id": "https:\/\/www.developingtelecoms.com\/#manny_pham_133554b7e2"
        },
        {
            "@id": "https:\/\/www.developingtelecoms.com\/#defaultPublisher",
            "@type": "Organization",
            "url": "https:\/\/www.developingtelecoms.com\/",
            "logo": {
                "@id": "https:\/\/www.developingtelecoms.com\/#defaultLogo"
            },
            "name": "Developing Telecoms"
        },
        {
            "@id": "https:\/\/www.developingtelecoms.com\/#defaultLogo",
            "@type": "ImageObject",
            "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/dt-site-logo-440.png",
            "width": "440",
            "height": "122"
        }
    ]
}
```

<!-- AI:SCHEMA:END -->