---
title: du partners with Ericsson to boost digital transformation  - Developing Telecoms
description: UAE operator du, from Emirates Integrated Telecommunications Company (EITC), and Ericsson have announced a strategic partnership at MWC 2023 to transform du’s information technology (IT) operations. du will leverage Ericsson's artificial intelligence (AI) and Ericsson business and operations support systems services (BSS/OSS) to improve quality, unlock efficiencies, and increase agility.
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date: 2023-03-01T07:30:35Z
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UAE operator du, from Emirates Integrated Telecommunications Company (EITC), and Ericsson have announced a strategic partnership at MWC 2023 to transform du’s information technology (IT) operations. du will leverage Ericsson's artificial intelligence (AI) and Ericsson business and operations support systems services (BSS/OSS) to improve quality, unlock efficiencies, and increase agility.

The partnership will mark a significant step forward in du's digital transformation programme. It will focus on introducing AI and automation use cases and digitally transforming the IT operations environment, which will help to improve operational and service metrics, making operations data-driven and intelligent. This will support and maintain du's high-quality services while increasing efficiency and reducing time-to-market.

The partnership will see Ericsson and du collaborate to extend and evolve the ongoing IT managed services, introduce new AI and machine learning capabilities, and empower digital transformation through agile and intelligent operational capabilities.

Fahad Al Hassawi, Chief Executive Officer of du, says: "Our latest partnership with Ericsson is a major step in advancing our IT operations in line with the UAE leadership's vision to build a futuristic, tech-powered economy. It aligns with our commitment to build and maintain a secure and reliable network infrastructure that can support our rapidly accelerating digital transformation journey. Ericsson's AI and data-driven operations solutions will be critical in powering our customer-centric approach and enabling us to meet increased and changing market demands with agility and quality.”

Nicolas Blixell, Vice President, and Head of Ericsson Gulf Council Countries, comments: “We will provide du with proactive, data-driven AI operations that will enable improved network performance, enhanced user experience, and a decrease in costs associated with performance challenges. We are confident our cutting-edge solutions will support du to run advanced next-generation connectivity and services, achieve its business objectives, and stay ahead in a competitive marketplace.”

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