Voice messaging and social media apps specialist Kirusa has acquired Saya Mobile, a Ghanaian provider of instant messaging apps geared specifically for African consumers.
The acquisition enhances the reach of Kirusa’s InstaVoice mobile app across the African continent. As per the deal, Kirusa has acquired the technology, intellectual property, and workforce of Saya, which will now be working on Kirusa’s mobile applications.
“Africa remains a top priority for our business,” says Inderpal Singh Mumick, CEO of Kirusa. “While there has been astonishing progress of the mobile industry, the biggest impact of mobile in Africa is yet to come. We believe there are advantages to building products specifically for this region and have made the strategic decision to acquire Saya in line with that thinking.”
“Since its inception, Saya has focused on delivering compelling messaging applications that enhance the mobile user experience and are tailored to the mobile consumers in emerging markets, and more specifically, in Africa”, he added.
Founded in 2011, Saya has received wide exposure for its real-time “Street Chat” messaging application. Based on highly scalable backend architecture, Saya’s platform includes social network integration, location-based and group chat across multiple phone platforms including J2ME, Android and iOS.
“In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans,” says Robert Lamptey, CEO of Saya. “Joining forces with Kirusa is a natural and exciting next step for our team. We remain focused on our goal of placing this technology into the hands of and empowering millions of mobile subscribers.”