Latin America’s pay TV market has received a boost from this year’s World Cup – and online services are hoping for a boost from regional club football.
A recent Latin American trend towards pay TV subscriber losses was reportedly reversed during the recent World Cup with quarterly growth of 1%. The market now has 72.06 million legal pay TV subscribers, according to Dataxis, a leading analyst house across converging telecoms, media and IT markets.
DirecTV, which broadcast all 64 World Cup matches, enjoyed especially strong growth, closing the gap with market leader America Móvil to a mere 0.8%. At the end of the second quarter of 2018, América Móvil had a 19% market share of the total subscribers in the region compared to DirecTV’s 18.2%.
In the light of which, Facebook’s acquisition of the rights to live stream matches from the 2019-2022 Copa Libertadores, South America's premier club football tournament, is a very interesting move. The social media giant plans to broadcast 46 games a year, 27 of them exclusively.
Facebook, which recently launched its Watch platform globally, acquired the exclusive rights to transmit a number of evening matches, which will be available in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
It’s further evidence of the blurring of lines between online and mainstream television services, not to mention social media and live TV.