---
title: Payment partnership aims to enhance Egypt’s digital payment ecosystem - Developing Telecoms
description: Contact Financial Holding, an Egyptian non-banking financial services provider, has announced a strategic partnership with noon Payments, an integrated online payment gateway powered by digital e-commerce platform noon.
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date: 2025-06-30T10:46:21Z
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Contact Financial Holding, an Egyptian non-banking financial services provider, has announced a strategic partnership with noon Payments, an integrated online payment gateway powered by digital e-commerce platform noon.

This collaboration will be implemented through Contact’s AI-powered digital application ContactNow and its payment solutions provider, Contact Pay. The partnership aims to enhance Egypt’s digital payment ecosystem and expand access to seamless, innovative and customer-centric financial solutions across the market.

Aligned with the shared strategy of both businesses to offer flexible and secure payment services, the companies say the partnership between Contact and noon Payments aims to revolutionise financial accessibility and enhance both merchants’ and customers’ journey.

It enables noon Payments’ merchants to leverage Contact’s financing services as a reliable and convenient payment method, simplifying the purchasing process and providing multiple payment options.

The partnership also introduces a fully digitised financing experience for consumers by enabling a ‘buy now, pay later’ (BNPL) service through the ContactNow app.

Beyond BNPL, noon Payments is now integrated as a digital payment gateway within the ContactNow app, allowing Contact customers to pay instalments, bills and subscriptions using a wide range of secure digital payment methods.

In addition, noon Payments will offer Contact’s payment services as a payment method for merchants to integrate into their checkout systems, providing greater flexibility and a wider variety of payment options for their customers.

This collaboration, say the partners, leverages the combined expertise of both entities to deliver a fully-fledged suite of digital payment solutions that elevate the user experience and respond to evolving market needs.

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