Airtel has partnered with digital content subscription services and mobile payment aggregation provider RGK Mobile for direct billing services in India.
The market leader’s subscribers can now purchase RGK’s content services in a fully-secure process in one click, with no requirement to fill out forms or submit credit information. Subscription requests go directly to the operator’s billing system, leveraging pre-populated subscriber data. This faster and easier process results in significantly higher subscriber conversion.
RGK Mobile provides a diverse range of content, delivered via partnerships with content providers and its own exclusive services. Its premium services allow operators to delegate generating and managing mobile content, including technical integration, local content licensing, and traffic acquisition.
RGK Mobile CEO Roman Taranov said: “We’re very pleased to be part of Airtel’s initiatives for advancing mobile technology by growing the nation’s telecom infrastructure.”