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LMT and Fortumo launch carrier billing on Google Play in Latvia

Latvijas Mobilais Telefons (LMT) is launching direct carrier billing on Google Play with Fortumo.

More than 1 million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.

"We are pleased to launch carrier billing on Google Play to offer our customers more convenient ways to pay for apps, games and other digital content on Google Play. LMT billing is available to both postpaid and prepaid customers. We believe Fortumo's technology and wide network of merchants will give our customers easier access to digital content and better experience in using mobile payments," said Vīgants Radziņš, Business Management Department Director at LMT.

“We are very glad to enable a new country for Google Play carrier billing and roll out with LMT, the market leader and the most innovative operator in Latvia. Fortumo’s industry-leading billing and analytics platform and unique expertise in the Baltics and Scandinavia will help LMT to boost payment revenue both from app stores and digital merchants in other segments,” said Gerri Kodres, Chief Business Officer at Fortumo.

LMT is the second carrier from the mobile operator group Telia Company to launch Google Play carrier billing through Fortumo. In November last year, Fortumo launched direct carrier billing on Google Play for Telia Estonia.

The same direct carrier billing integration used to launch Google Play will also be used by LMT to launch any other merchants connected to Fortumo’s platform. LMT will also get access to Fortumo Insight, a data analytics platform for carriers to track, analyse and grow their revenue from mobile payments.