Redknee Solutions has announced that it has been selected by Vietnam Mobile Telecom Services Company to provide a real-time messaging rating and charging solution. VMS, operating under the brand name MobiFone, is a GSM service provider with the largest market share (approximately 39%) in Vietnam.
Working alongside Elcom, a local systems integrator, Redknee won an agreement to support over 10 million MobiFone subscribers with its real-time messaging rating and charging solution. This agreement represents Redknee's first entry into the Vietnamese market - one of the fastest growing mobile markets in the world.
Redknee's solution will offer MobiFone a unified platform to enable real-time rating and charging for SMS and associated SMS-based value-added services, as well as enhanced SMS routing capabilities for outbound roaming subscribers. The solution will also enable MobiFone to interface with multiple content service providers while optimizing revenue generation and assurance with flexible real-time charging rules and capabilities.
Lucas Skoczkowski, CEO at Redknee, commented: "We are pleased to have been selected by VMS to provide MobiFone with our real-time rating and charging solution. Our advanced solution will support MobiFone's complex billing requirements, and our flexible and functionally rich charging features offer the ability to interface with multiple content service providers to help VMS enhance their revenue assurance capability. We continue to expand our market share in emerging markets such as Vietnam due to our experience as well as our comprehensive and configurable solutions that meet the current and future needs of these highly competitive markets."
A recent report by Asia Pacific Research Group claims that Vietnam's highly literate and youthful population has made the country a strong market for potential investment, particularly in mobile services. Continued competition and reduced mobile call tariffs are driving subscriber growth into double digits, and the rapid adoption of VAS services such as SMS-based content (including caller ringtones, games, wallpapers, mobile news, etc.) makes Vietnam an attractive market for content developers. With a current mobile penetration rate of 35%, more than 800,000 new mobile users are expected to be added each month in 2008.
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 50 network operators in over 40 countries.
Vietnam Mobile Telecom Services Company - VMS, a state-owned company under Vietnam Posts and Telecommunications Corporation, was founded in April 16th 1993. VMS has become the first GSM 900/1800 mobile telephony services provider in the brand name MobiFone, marking the beginning momentum of the mobile telephony industry in Vietnam.
MobiFone specializes in building, developing network and providing mobile telephony services using state-of-the-art technologies and doing business GSM 900/1800 mobile telephony services across Vietnam country. Since 14 years of development and growth, MobiFone has become the biggest network operator in Vietnam with over 10 million subscribers, more than 3,500 base stations and 4,200 shops and agents and 18,000 retailers in every corner of the country (end of March 2007). Mobifone is currently provisioning about 40 value-added services.