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Juvo and Cable & Wireless Identity Scoring

Juvo Identity Scoring

Juvo partners with mobile operators to establish a financial identity and provide access to financial services for unbanked prepaid mobile users around the world.

Using its data science and machine learning driven Identity Scoring to provide personalised financial services, Juvo assigns a financial identity to subscribers that unlocks essential access to progressively larger credit extensions and advanced financial services.

More than half of Cable & Wireless (C&W) subscribers are prepaid with little to no access to financial services. C&W deployed Identity Scoring technology, under its Flow brand, to boost access to mobile credit services and drive financial inclusion across the Caribbean.

Juvo initially deployed Identity Scoring under C&W’s Flow brand in April 2016 and the project is ongoing. C&W is delivering credit extensions to 10% of the smartphone market in the Caribbean. Flow Lend is available in 14 markets including: Anguilla, Antigua, Barbados, the British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, and Turks and Caicos Islands.

Flow Lend is a mobile application that can be accessed by Flow prepaid customers with Android and iOS smartphones. In July 2017, Juvo expanded from a smartphone to an omni-channel solution with the launch of USSD airtime credit extensions, making Flow Lend available to feature phone users. Juvo’s Identity Scoring is based on a highly scalable, cloud-based SaaS platform designed to integrate quickly with mobile operator systems, leveraging existing API integration points to achieve rapid time-to-market.

C&W and Juvo meet subscribers where they are, at a time of need – when data runs out and they’re out of service. C&W knew little about its customer’s identities, but it did know it had a high percentage of low loyalty prepaid subscribers. Typically, subscribers were unconnected from the network for one day a week when they had zero balance. For C&W this was a day of missed opportunity and huge loss of potential revenue. Now, for the first time, prepaid users are targeted and engaged in real-time, based on their own unique preferences.

Flow Lend uses data science-based credit algorithms to uncover creditworthy prepaid subscribers. It offers a credit extension and, based upon subsequent payback behaviour, lets machine learning accurately determine personalised lending criteria. A detailed transaction history is developed with each payback. The history gathered and analysed is used to build a rich financial identity for each individual. For the first time, these people have an objective mechanism to establish their creditworthiness, opening up a universe of financial services and opportunities that was previously inaccessible to them.

Game mechanics provide a unique way to engage the user and increase operator loyalty. Taking out credit, on average, every 3.8 days, subscribers can progress up a ladder from Bronze to Diamond within as little as 85 days, unlocking access to more advanced financial services along the way. Zero balance days are eliminated meaning C&W prepaid subscribers are always connected to employers, family and friends.

Today, 2 billion people around the world are unbanked with no access to basic credit. Traditionally, credit scoring is predominantly based on an individual’s past performance with credit products. The obstacle facing cash-based societies in emerging markets is that individuals haven’t had the opportunity to access credit or establish creditworthiness.

Over one-third of the world’s adult population makes little or no use of organised financial services, but the vast majority of them do use mobile services. Juvo bypasses common lending methods and instead partners directly with mobile operators to create access. With three billion new smartphone mobile users expected in emerging markets by 2020, there is huge potential for MNOs to engage them and deliver advanced financial services.

Juvo is currently leveraging the Identity Scoring generated through Flow Lend to enable both C&W and other MNOs & financial service partners (i.e. PayJoy, MasterCard, etc) to identify, reach and target qualified individuals, reducing the cost and risk traditionally associated with serving unbanked, prepaid consumers.

Juvo’s mission is to establish financial identities for C&W’s customers, and to provide financial access to 100 million people worldwide, who are creditworthy, yet financially excluded by 2019. This is in line with the UN Sustainable Development Goal (SDG) ‘No Poverty’.  Juvo’s Identity Scoring uses proprietary algorithms and data science to walk subscribers up a pathway to financial inclusion.

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