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Yandex Boosts Mobile Market Revenue with Global Partnership Programme

Russian technology and AI firm Yandex has launched a global partnership programme for Android handset manufacturers and telecom operators.

Yandex’s partners will preinstall its proprietary products, Yandex Browser and Yandex Launcher, to achieve device differentiation, enhance end user experience, and gain additional income through its ad revenue sharing model. The first round of Yandex partners includes Fly, LAVA, Mobile TeleSystems, Multilaser, Posh Mobile, Wileyfox and ZTE, making Yandex products available in Europe, India, Latin America and Africa.

“Device manufacturers often have to choose between developing in-house software at a huge overhead cost or sacrificing product differentiation and additional revenue. Some OEMs pre-install as many apps as possible. Unfortunately, this has a negative effect on the user experience and is counterproductive to their brands in the long-term,” explained Artem Fokin, Vice President for International Business Development, Yandex. “Our software and artificial intelligence technology is aimed at shaking up the market and helping our partners overcome these challenges, reduce customer churn and increase profit margins,” he continued.

Yandex mobile products feature simple yet powerful user interfaces that can be easily customised in accordance with partners’ brand identity requirements. The revenue sharing model allows partners to earn additional income from app recommendations within Yandex Launcher and from ads on Yandex Zen, a personalised content recommendation feed.

Yandex’s global partnership programme for Android handset manufacturers and telecom operators currently covers 15 countries through signed contracts with seven companies.

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