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AIS optimising Customer Experience with Netcracker Revenue Management

AIS optimising Customer Experience with Netcracker Revenue Management

Thailand’s AIS is enhancing its customer experience by upgrading its revenue management solution from Netcracker.

As part of the engagement, AIS has also extended its use of Netcracker's Professional Services in order to ensure the long-term success of the platform. AIS is one of Thailand's leading providers of mobile, fixed broadband and innovative digital services to approximately 41 million subscribers.

With Thailand’s demand for next-generation communications services on the rise, adopting Netcracker’s scalable revenue management solution will enable AIS to deliver the best possible customer experience without disruption. Netcracker 12 will future-proof AIS' systems, supporting its operations in the long term as digital and other complex services become more prevalent.

"We are committed to…offering our customers and partners the innovative capabilities they require in a world that demands constant connectivity," said Kriengsak Wanichnatee, Chief Technology Officer at AIS. "Netcracker, as a proven and leading provider of next-generation revenue management capabilities, is the logical partner for driving our continuous digital transformation."

"Thailand is one of the region's forerunners in leveraging digital services and, as its strategic partner in the critical revenue management domain, we are ensuring that AIS has the most innovative and reliable platform to drive its digital strategy," said Loh John Wu, Senior Vice President and General Manager of APAC at Netcracker.