One of Vietnam’s leading mobile operators is optimising its mobile broadband traffic via a new solution provided by Ericsson. Mobifone, a wholly-owned subsidiary of the VNPT Group, will use the solution to provide high-bandwidth services to its subscribers.
The solution, which is the result of a collaboration between Ericsson and video solutions provider Vantrix, will allow for the efficient delivery of video content via Mobifone’s mobile network, offering the services to over 29 million customers.
By the end of 2011, video traffic will make up 52.8 percent of global mobile data traffic. To avoid the service disruptions and slower speeds that could result from increased video traffic, Ericsson and Vantrix recently partnered to bundle their respective services.
Le Ngoc Minh, Chairman of Mobifone, said: "Because of limited fixed network availability, we know Vietnamese people will view more video on their mobile devices than their PCs. Given the explosive demand for high-quality mobile video, we wanted a solution that could help decrease our transmission costs while providing an enhanced real-time viewing experience and faster downloads for our users."
Jan Wassenius, Head of Ericsson Vietnam,said: "In a highly populated country like Vietnam, where the fixed broadband market is still relatively small and video is set to become one of the network's biggest traffic components, scalability is crucial for the coming growth in mobile video."
The combined solution comes with many benefits. Vantrix's Bandwidth Optimizer monitors network congestion and significantly reduces the size of videos - potentially saving the operator up to 70 percent in costs related to operating and upgrading the network - and Ericsson's Multiservice Proxy (MSP) dramatically simplifies the network architecture. The Ericsson MSP effectively allows operators to reduce costs and provide a broader range of multimedia services over their networks.