Mobile Money in West Africa - Case Study

A leading African operator successfully launched a full-featured, flexible mobile money platform in six months. Find out how in this free case study.

Following the launch of a bespoke mobile money service by a leading rival in the market, BD Innovation's customer faced an exodus of customers unless it offered a more attractive alternative – and quickly. With a high amount of its subscribers using feature phone devices, it needed a solution that would work on any handset via USSD technology but one that also delivered the quality of experience that its customers could reasonably expect based on existing mobile money solutions.

This Case Study details the issues faced, and how BD Innovations rose to the challenge with its mobile money platform. Delivering a comprehensive solution that provided all the expected functionality of established services as well as interoperability with rival mobile money offerings proved to be a major draw for customers, and the service went live in only six months, a full two months ahead of schedule.

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