Video is going mobile. Across the globe, viewers are increasingly choosing over the top (OTT) delivery as an alternative to conventional TV reception methods.
As the amount of video data consumed on mobile devices rapidly increases, it accounts for most of the network traffic growth with which mobile operators are contending. Cisco estimates that mobile video traffic accounted for 55 percent of mobile data traffic in 2015 and will grow to 75 percent of total global mobile data traffic in 2020.
Mobile operators are grappling with the challenges of supporting this proliferation of video traffic on their networks. They are exploring new approaches to monetize video in ways consistent with user expectations, while maintaining subscriber satisfaction in terms of quality of experience as well as the effects of video on mobile data plans.
This whitepaper examines how mobile operators can respond effectively to this fast growing trend and gain a competitive edge in mobile video services.
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