Developing Telecoms | WiMAX in emerging markets - operator lessons in strategy and technology

24 May 2012

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WiMAX in emerging markets - operator lessons in strategy and technology

Monday, 11 August 2008 01:00

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Last year, 60% of WiMAX subscribers globally came from the emerging markets. Pyramid Research has been looking at the WiMAX market, submitting its research under the title WiMAX in Emerging Markets. Using nine operators in its case studies, the report assesses commercial WiMAX, marketing strategies and, above all, what will and will not succeed.

After years of anticipation and hyperbole, WiMAX has now seen the light of day in 305 deployments across 118 countries, according to the WiMAX Forum’s count in June 2008. Emerging markets, short on broadband offerings, accounted for more than 60% of subscribers on WiMAX networks globally in 2007. In WiMAX in emerging markets, Pyramid Research provides an 86-page, in-depth assessment of commercial WiMAX networks and operator go-to-market strategies in emerging economies. The report examines the competitive dynamics, end-user demand patterns and market potential of WiMAX, from adoption rates to spectrum licensing trends.

Built around nine case studies of WiMAX operators in emerging markets, WiMAX in Emerging Markets analyses best practices and lessons learned about addressable customer segments, marketing strategies, product and pricing strategies, and distribution methods for WiMAX networks. Highlighting what works and what doesn’t — based on the experience of commercial operators — this report uncovers the pain points and the keys to success for both WiMAX operators and vendors.

The operator case studies included in this report focus on the following analysis:

the target customer segments and adoption drivers of WiMAX across different market segments and end-user usage patterns;
operator positioning strategies and key service differentiators;
product and pricing strategies; and
promotion and distribution strategies.

* The operators examined in the case studies are as follows: Dialog, Sri Lanka; Telmex, Chile; Enforta, Russia; Umniah, Jordan; Max Telecom, Bulgaria; Wateen, Pakistan; OneMax, Dominican Republic; and Zain and Pars Online, Iran. WiMAX in emerging markets - operator lessons in strategy and marketing sells for US$2,490.

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