24 May 2012
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Telmap Partners with GyPSii for Location-Enabled Social Media Solution

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GyPSii and Telmap have announced a partnership to develop and introduce advanced location-based social networking as part of Telmap’s Mobile Location Companion.

As part of the cooperation, Telmap will introduce social networking and user-generated content, to the Telmap5 Mobile Location Companion using GyPSii’s Open API, OpenExperience.  Telmap5 will offer users access to all their networks of friends across social networks including Facebook and Twitter.  The integration with GyPSii’s Open API empowers Telmap5 mobile users to connect the real world with the digital world: accessing and contributing location-aware content, sharing locations, reading and posting recommendations, videos, pictures, finding friends, events, and places, geo-blogging – all in one app.

GyPSii’s Open API, OpenExperience offers Telmap transparent integration of its patented technologies in mobile user generated content creation, friend-finding and a robust suite of development toolkits that support rapid development, fast-track product enhancements, and easy app localisation.  OpenExperience also delivers a contextual advertising solution for ultra-targeted commercial messages including advertisements and coupons with a high value to the end user.

“The Telmap-GyPSii enabled offering is fully supportive of people’s desire to explore their surroundings and interact with friends around them not only while at home, but also while on-the-go,” said Oren Nissim, Telmap CEO.

“We’re excited to provide our Open API, OpenExperience to Telmap to build social media into their navigation companion,” said Dan Harple, Founder and Chairman of GyPSii. “Our Open API is a widely adopted platform converging location technologies, social media, search, and targeting advertising.”

GyPSii will showcase its market-leading GyPSii mobile digital lifestyle application and its Open API solution for partners on Stand 7B68, Hall 7 at Mobile World Congress in Barcelona next week (Feb15-18).

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