Developing Telecoms | Out There Media, VimpleCom join for mobile advertising projects

9 February 2012

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Out There Media, VimpleCom join for mobile advertising projects

Tuesday, 09 March 2010 00:00

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Mobile advertising specialist Out There Media has announced a partnership with VimpelCom, a international provider of telecoms in Russia. This year, a series of commercial pilot projects will be launched in Russia, where there are 51 million VimpelCom subscribers.

Out There Media has signed an agreement with VimpelCom, an international provider of telecommunications services operating in Russia, the Commonwealth of Independent States (CIS) and South-East Asia. Within the framework of the agreement, Out There Media will enable VimpelCom to offer targeted mobile advertising through Mobucks, its multi-channel mobile advertising market-place technology. In addition, Out There Media is also responsible for monetisation, sales, business development and operations support.

After careful analysis, Out There Media was determined to be the partner to fulfill VimpelCom’s business needs. The two companies have imminent plans to roll out a range of mobile advertising commercial pilot projects in Russia this year, using WAP, SMS, MMS and USSD-channels (VimpelCom has a total subscriber base of 64 million, including 51 million in Russia.)

The partnership will be the first to use the newest version of the Out There Media multi-channel mobile advertising marketplace technology, Mobucks 2.5, which will be released shortly. Integrating the advertising solution with advanced-permission marketing capabilities, Mobucks 2.5 presents "significant new advantages" such as the large diversity of advertising channels, the collection of targeted data across all channels, and efficient cross-channel user segmentation and targeting.

Commenting on the partnership announcement, Kerstin Trikalitis, CEO of Out There Media, said: "We are very pleased to be expanding our reach to Russia in collaboration with a leading mobile operator such as VimpelCom. We believe that Russia is an exciting market with tremendous potential and we are looking forward to working with VimpelCom to design and run award-winning Mobile Advertising campaigns".

* Out There Media is headquartered in Vienna, has subsidiaries in Athens, Los Angeles, Kiev, Sofia and Singapore, and partnership agreements with 17 network operators across 16 countries. It reaches over 184 million subscribers (70 million exclusive) via its mobile advertising marketplace, Mobucks. Mobucks is a cross-operator, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones.

** VimpelCom comprises telecoms operators providing voice and data services through a range of mobile, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, as well as in Vietnam and Cambodia. VimpelCom has licences to operate in territories with a total population of about 340 million, providing services under the Beeline brand.. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange under the symbol VIP.

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