Developing Telecoms | Nokia targets emerging markets with cheapest ever handsets

23 May 2012

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Nokia targets emerging markets with cheapest ever handsets

Wednesday, 14 September 2011 14:18 | James Barton

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With the stated goal of reaching the ‘next billion’ consumers, Nokia is pitching its most affordable phones ever squarely at emerging markets. The Nokia 100 and Nokia 101 feature modern, attractive designs, a range of practical and fun features, and services that extend the value of the phone with access to information and entertainment. Both devices carry a price tag of around US$35.

The Nokia 101 is the firm’s fifth dual SIM device to be released in the last three months, and is the most affordable of these. Dual SIM functionality – a highly sought-after feature in emerging markets - enables users to connect to two different networks to receive calls and messages.

The device also features a SIM manager, allowing users to select which SIM card to use to make a call or send a text message - this helps to manage costs and maintain network coverage without needing several phones. In addition, the SIM manager allows users to store the settings of up to five SIM cards on the phone, and to personalise them by assigning names and logos for each SIM setting.

The device also features an FM radio, an integrated MP3 player and a 103 phon loudspeaker, and provides support for up to 16 GB microSD memory cards, allowing users to carry their entire music collection with them.

The Nokia 100 meanwhile is designed with durability and simplicity in mind as well as affordability. It is Nokia's most affordable colour display phone, features an attractive grid-based menu system with fun and easy-to-read icons. Furthermore, the handset features an FM radio, enabling users to tune into their favourite music stations, whether on-the-go or at home.

Both the Nokia 101 and Nokia 100 offer Nokia Life Tools (selected markets) and Nokia Money (in India), providing instant access to locally-relevant information on healthcare, education, agriculture and entertainment.

"We recognise that for many of the next billion people, a phone purchase is an investment. People are looking for a phone that offers great features but also one that is dependable," said Mary McDowell, Executive Vice President, Mobile Phones, Nokia. "When paired with powerful and locally relevant services such as Nokia Life Tools, the Nokia 101 and Nokia 100 offer a unique experience that is simply unmatched in their markets at these price points."

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