Developing Telecoms | Genasys and GyPSii bring social applications to Telefonica’s LatAm subscribers

22 May 2012

Services

LATEST NEWS:

100G technology makes its debut in Central America Free conference calling now available in Israel Internet-free mobile Facebook, email and online chat apps platform launches... Indian telco giant taking steps into Brazil Green power solutions provider spreads into South Asia Cable agreement to bolster international connectivity in Iraq Lat Am giant looks to Netherlands to boost European footprint CSP unifying mediation systems across four Central American countries Thai operator secures wireless distribution agreement Financial services project reaching out to millions of Africans Fibre investment on the way in Algeria Android tablets gaining popularity in Southeast Asia Bharti seeking JV takeover as profits slide How an Alternative Approach to SIM Card Provisioning Helps Operators Cure t... Solar-powered learning initiative takes off in Uganda GSMA voices criticism of Indian licensing proposals Enhanced mobile broadband deploying across three Baltic countries Market developments lay the foundation for future growth in Iraq India Feels More Shockwaves from the So-called ‘2G Scandal' Overpriced broadband faces fibre challenge in Angola First commercial 4G services go live in Croatia VimpelCom sells Vietnamese assets TRAI advocates new operators entering 2G auctions Romania’s first MVNE launching imminently Indian tax change could provoke legal action from Vodafone Mobile growth slows in Iran as penetration reaches saturation point Thailand close to finalising 3G auction process Internet Exchange Points Spur Internet Growth in Emerging Markets Incoming fibre boosts investment prospects for Burundi 3G on the way in Djibouti, but competition is required Fibre, not privatisation, could be the answer for Africa’s fixed-line opera... Saudi incumbent looks abroad amidst heated domestic competition Orascom serves Algerian government with arbitration notice

Genasys and GyPSii bring social applications to Telefonica’s LatAm subscribers

Friday, 19 February 2010 12:01 | James Barton

Attention: open in a new window.

GyPSii has been selected by Genasys as its exclusive mobile social network partner. In partnership with Telefonica, they will launch a consumer-focused application to subscribers across Latin America. The application built on GyPSii’s OpenExperience API is expected to launch in Mexico branded as Movistar “Powered by GyPSii” in March 2010, and will be available on Blackberry, Android, Java, Symbian S60, Windows Mobile and WAP-enabled devices.

An agreement recently signed with Telefonica Internacional S.A. designates Genasys as the exclusive provider of Location Based value added services for the 13 countries in Latin America where Telefonica operates, and is a very important step in Genasys’ strategy to grow in the Value Added Service (VAS) market worldwide. As part of this agreement, Genasys is committed to launching a wide range of very attractive and successful Value Added Services for all the clients of Telefonica in Latin America.

“We are delighted to have established this relationship with GyPSii, a top player in the mobile lifestyle arena,” said Alberto Nicoletti President Genasys Location Services “We are convinced that this alliance will strongly contribute to Genasys’ growth in VAS in Latin America.”

GyPSii is taking on emerging markets by working directly with carriers and their partners through GyPSii’s OpenExperience API to create GyPSii-powered consumer applications that drive data usage and introduce advertising revenue. This strategy has come full-circle in China where GyPSii acquired over one million new mobile users in the last quarter of 2009 and is delivering targeted advertising and coupons throughout the application. With potential reach to over 130M subscribers in Latin America, the arrangement with Genasys offers GyPSii the opportunity to further expand their business model in another important emerging market.

“Latin America is a rapidly expanding and very attractive wireless market. Building relationships like this with Genasys is key to our success in the region and we’re thrilled be working with such a top-notch player,” said Dan Harple, Founder and Executive Chairman of GyPSii. “Genasys’ use of our API as a social media platform to build killer apps for location-based social media, search and ad delivery, and the joint partnership with Telefonica, extends the rapidly growing GyPSii emerging market reach into Latin America.”

More info:

Add this page to your favorite Social Bookmarking websites