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Analysis, Markets,
Fixed-Mobile Convergence, Asia-Pacific: Sin Siew Teyew, Frost & Sullivan’s Asia-Pacific Director of
Telecoms, has been reviewing the progress of fixed-mobile convergence in his
area of responsibility. When it comes to emerging markets, the tale is one of
regulation and infrastructure combining to restrict essential advances...
Sin Siew Teyew, Frost & Sullivan’s Asia-Pacific
Director of Telecoms, has expressed his concern at the slow progress of
Fixed-Mobile Convergence (FMC). One or two advanced markets in Asia-Pacific
have progressed when it comes to FMC; Japan and
South Korea come to mind. For the rest, there is a major contradiction between
little progress towards FMC on the one hand and the move on a major scale by
service providers towards faster deployment and cost savings via IP-based
infrastructure.
FMC is at a nascent stage in Asia-Pacific. While the
trendsetters have already deployed FMC services in advanced markets, the lack
of ubiquitous telecoms infrastructure, coupled with the lack of regulatory
readiness, has delayed the deployment in developing markets.
The proliferation of FMC services is expected to be limited
to high ARPU generating urban areas in the medium term. Initially, service
providers are expected to offer customised FMC services to the enterprise
segment. While the telecom market is undoubtedly moving towards FMC, the
development is even then unlikely to be rapid.
The initial phase would involve the installation of Wi-Fi
hotspots and offering bundled packages to customers, while regulatory constraints
are sorted out. FMC services are expected to be offered in most Asia-Pacific
markets by 2010. Once again in comparison with the local advanced markets such
as South Korea and Japan, service providers are expected to focus on providing innovative Value-Added
Services (VAS) over the unified network.
The FMC “ecosystem”
within Asia-Pacific
In spite of ambiguity about the scope of the VAS that may
be offered in the converged space, the FMC “ecosystem” provides an opportunity
for service providers to create innovative and sustainable blue ocean-like
services. What we have in Asia-Pacific, is an FMC ecosystem comprising a small
number of service providers scattered across a highly skewed telecom landscape.
Most markets across Asia are gradually transitioning to IP, but high-quality ubiquitous
telecom infrastructure in advanced markets such as Japan, South Korea and Hong Kong has hastened the deployment of FMC-based services.
The FMC landscape is characterised by two distinct groups
of service providers - the laggards and the trendsetters. While the
trendsetters are a handful of service providers across the region that have
deployed FMC-based services, the majority are that curious faithful watching
the developments closely and likely to follow the trendsetters in the near
future.
Regulatory readiness
While fixed and mobile networks are operated as individual
silos in emerging Asia-Pacific markets, there is an increasing emphasis on tying the two together to
achieve cost savings and increase ARPU levels. The regulatory bodies are taking
active measures to incorporate convergence-based networks and services into the
regulatory framework. Unfortunately it is confined to developed markets.
Hong Kong‘s Office of the Telecommunications Authority
(OFTA) is working on updating its regulatory approach to include FMC services.
It has identified key issues such as interconnection charging mechanism, local
access charge (LAC), number portability, and number plan, and has released a
consultation paper which explores these areas in the FMC environment.
South Korea’s Ministry of Information and Communication (MIC) has worked out a
regulatory framework for FMC services. The regulations do not allow the market
leader, Korea Telecom (KT), to offer discounts on its fixed-line service until
mid-2007 or to work out a unified bill to customers.
There is thus growing pressure on governments to firm-up
the regulatory framework to incorporate FMC. As a first step in this direction,
a number of public Wi-Fi hotspots are being established.
Market trends
As a first step to achieving convergence, service providers
in developing markets such as China, India and
the Philippines are upgrading their broadband and wireless networks to handle the
ever-increasing traffic and achieve faster download speeds. An enhanced network
infrastructure would lay a solid platform for FMC.
In the FMC space, the key focus of service providers is on
feature-rich data services. The contribution of VAS is increasing steadily and
is expected to form a major portion of FMC revenues in the near future.
Even as the FMC services market gains traction, the
go-to-market strategy of service providers would be to provide a variety of
FMC-compliant dual-mode handsets to customers. People in the 15-30 age group,
which includes college students and professionals, are likely to be the key
target segment for service providers.
How do we stand?
We may summarise the market drivers as follows:
- increasing demand for enhanced voice and multimedia
services;
- need for simple and cost-effective enterprise solutions;
- rapidly growing economies across the region which have
facilitated enhanced lifestyles;
- increasing emphasis on mobility and “always on” services;
- exponential fixed-line, broadband and mobile subscriber
growth in the region;
- FMC has found favour among service providers who are
exploring new revenue streams, aiming to increase ARPU and achieve cost
savings; and
- leading service providers across the region recognise FMC
as a key growth strategy.
Conversely, a number of market barriers exist:
- perceived complexity of FMC service;
- fixed and mobile networks still exist as independent silos
in various Asia-Pacific markets;
- highly variable and skewed fixed line, broadband and mobile
penetration rates across the region, leading to varied growth strategies;
- lack of dual-mode handsets; and
- QoS concerns in the FMC space.
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