|
Contracts, Mobile, SMS, Customer Service, Russia, CEE: Russia’s Vimpelcom Group,
which includes cellular companies in both Russia and surrounding
countries, has seen consumer demand for new SMS-based services grow dramatically
over the last year. Reflecting this growth, Vimpelcom has selected LogicaCMG to
support what is a rapid uptake of SMS-based applications under the LogicaCMG
Beeline brand...
LogicaCMG has been selected by VimpelCom to support the rapid
uptake of SMS-based applications under its Beeline brand. VimpelCom provides
mobile services in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia, and has witnessed consumer demand for new SMS-based services,
including a Call Me offering and content services, grow dramatically over the
last year. It is to support this rapid growth that Vimpelcom has chosen
LogicaCMG, purchasing an SMSC extension, as well as systems to optimise
connectivity architecture and to provide a dedicated interface for third party
content with an SMS Gateway.
Recent LogicaCMG research undertaken with Ipsos MORI
identified that Russian subscribers are far more likely than UK,
German or Italian consumers to use, and be prepared to pay for enhanced SMS
services. In fact, with the market responding to SMS content services with
enthusiasm, SMS traffic is set to grow even further in the next 12 to 18
months, while VimpelCom wanted to be fully prepared for increased uptake and
use of SMS-based mobile services.
The expanded SMSC will ensure that VimpelCom can process
the newer application-to-person messages with the high service levels that
customers have come to expect. LogicaCMG’s SMS Gateway also means that
Vimpelcom will be able to launch new SMS applications across its entire Russian
customer base faster and easier.
“SMS-based mobile services are very popular in the Russian
market, with consumers subscribing at a rapid rate, and they are looking set to
continue to grow,” said Victor Markelov, Product Director at VimpelCom. “This
is a very important technology upgrade for us as it will ensure that we are
able to continue offering the fast and reliable SMS experience that our
customers expect, while extending the number and range of new services
available.”
Harun Sengül, Sales Director at LogicaCMG Telecoms,
declared: “SMS traffic is predicted to continue growing well into 2010, and in
order to make the most of this growth mobile operators will look to offer
subscribers additional SMS-based services which will provide increased revenues
and boost uptake.”
* The VimpelCom Group’s cellular licence portfolio covers a
population of about 240 million. This includes 78 regions of Russia
(136.5 million people, representing 94% of Russia’s
population), and the entire territory of Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia, and Armenia. VimpelCom was the first Russian company to list its shares on the
New York Stock Exchange.
more info:
|
Date: 17-18 September 2008