|
SMS, Global: Should Auld acquaintance be forgot? Not
according to the record numbers of SMS sent this New Year. Thousands of miles,
different time zones and even the seas and oceans proved no barrier for
friends, family and loved ones this most recent New Year.
For the amount of SMS sent globally increased over 30%
compared to New Year’s Eve 2005, to reach a staggering 33 billion messages sent
worldwide. These statistics, which prove the continuing significance of SMS to
the lives of billions of people, are being attributed to increased use of SMS
by groups outside the traditional young-user segments
Responsible for handling more than half of all messages
sent in the world, LogicaCMG has calculated that its systems processed around
18 billion messages on New Year’s Day, up one-third from the previous year.
With around two billion active SMS users worldwide it is by far the largest
messaging community in the world and, with mobile penetration on the rise, the
future looks bright for SMS as the consumers’ choice for mobile communication.
Across the globe, record traffic growth in established
messaging markets combined with a number of newer emerging SMS markets to cause
a volume growth of messages far beyond anticipated levels. LogicaCMG, which
serves over one billion subscribers in 135 countries across six continents, saw
new traffic records for the last festive season across the majority of the
world’s mobile markets, including the UK (29% growth), France (28% growth) and
Thailand (close to 50% growth).
Henk de Boer, Senior Vice-President, Messaging at LogicaCMG
said: “The double-digit growth of SMS sent globally proves that its relevance
in the lives of people is stronger than ever. Mobile users are able to fully
rely on the capability of SMS to guarantee real-time delivery of their personal
messages to businesses, friends and family at time-critical moments.
“LogicaCMG expects this trend to continue further still as
SMS and Internet-based messaging services such as mobile instant messaging are
made interoperable. This New Year has demonstrated that far from reaching an
end, SMS and mobility remain a key part of tomorrow’s lifestyle.”
|