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Mobile, Messaging,
Sustainability, India, Asia-Pacific: The
Cellular Operators’ Association of India (COAI) has selected
fastmobile and Jataayu to implement the GSM Association’s first personal IM
rollout.
The contract’s aim is to provide a range
of services that will enable its signatories to activate and sustain mobile
communities. T V Ramachandran, COAI Director-General, is highly encouraged by
the announcement: “Our deal with fastmobile and Jataayu is crucial to the
evolution of mobile communications services in India, where innovation is
intrinsically linked to market development and success…COAI members will soon
be able to provide subscribers with extra features such as presence-based
address books, email, instant messaging, and content-sharing IM buddies for
events like ICC World Cup Cricket. Importantly, we will also be able to create
new kinds of commercial opportunities, such as person-to-person commerce and
contextual advertising services.”
In turn, John Hoffman, CEO of fast mobile, was also
pleased: “fastmobile is delighted to be working with the COAI in the
fastest-growing mobile market in the world. Together, these nine operators will
serve close to 200 million subscribers by the end of 2007. Soon, we will be
enabling these consumers to enjoy a more seamless, rich mobile communications
experience without hurdles or limitations, engendering a sense of mobile
community…activating mobile communities will increase data stickiness and boost
revenues for COAI operators.”
Jataayu intends to deliver its Standards PLUS IM services
to all COAI operator members, strongly believing that standards of this nature
are critical for the mass adoption of sophisticated messaging. As part of the
project, fastmobile will deploy its Standards PLUS fmX1.5 (fastmobile
eXperience) alongside IMPS functionality provided by Jataayu.
* fastmobile connects mobile communities via integrated
communications services, enabling users to communicate and share information.
It offers mobile operators integrated voice, messaging, and content
applications. Within a single-user interface users can communicate, as well as
share and consume information, mobilising social networking and key desktop
applications.
** Jataayu Software is a provider of mobile handset
solutions and VAS infrastructure solutions in mobile messaging, browsing,synchronisation and provisioning. It offers carrier-scale,
proven infrastructure software products such as MMSC, WAP Gateway, SMS Gateway,
SyncML, IMPS and notification/alert systems for mobile operators on GSM/GPRS/3G
and CDMA environments.
*** The Cellular Operators Association of India (COAI) was
constituted in 1995 as a registered, non-profit, non-governmental society
dedicated to the advancement of communication, particularly modern
communication, through cellular mobile telephone services. Members are Airtel,
Hutch, IDEA Cellular, BPL Mobile, Aircel, MTNL, BSNL, Reliance Mobile and Spice
Telecom.
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