In greater detail, the survey will be conducted through face-to-face interviews and will cover 700 individuals from different households in Grand Casablanca ( 22%), Rabat/Sale' (15%), Marrakech (19%), Agadir (18.5%), Tanger/Tetouan (15%) and Fass (10.5%). It will include close to 150 detailed questions that address several crucial matters, eg:

• perceptions of Maroc Telecom's and Meditel's services and offers;

• level of satisfaction with Maroc Telecom and Meditel;

• propensity to switch to a third cellular operator when one is available in Morocco;

• handset choices and brands;

• features and technologies supported by handsets;

• handset replacement cycles;

• use of SMS and value-added services;

• voice usage levels;

• types of packages subscribed to;

• effective media channels for consumer choices;

• mobile usage patterns;

• Internet usage habits and patterns (including most used search engines, email websites, downloads, etc...);

• TV viewing and radio listening habits and patterns;

• most watched satellite channels (including music, general entertainment, sports, and religious);

• perceived trustworthiness of news channels (including Al Jazeera, Al Arabiya, Al Hurra, CNN, EuroNews, among others); and
• Pay-TV viewership (including ART, Orbit, and Showtime).

The responses will be statistically analysed and cross-tabulated in the survey report. The analysis will also include Arab Advisors Group's insights and expertise on the Moroccan market.

more info: www.arabadvisors.com