Markets, Mobile, Latvia, CEE: Proof of Vodafone’s new strategy towards emerging markets (see Vodafone shakes-up, goes for the emerging markets) has come with the announcement that the company will be extending its Partner Network Agreement with the Baltic-based BITE Group.

Founded in 2005, BITE Group comprises UAB Bite Lietuva (operating in Lithuania since 1995) and SIA BITE Latvija (established in 2005). The Group serves more than 1.7 million customers; this new deal will make BITE Latvija the latest member of Vodafone's global community.

As a direct result of this extension, Vodafone customers will shortly be able to enjoy seamless access to Vodafone services across all three Baltic States (the Partner Network Agreement in Estonia is with Elisa Oyj). BITE Latvija's worldwide service offering will be dual-branded with Vodafone, and BITE will also co-operate with Vodafone in developing services to international and domestic customers.

Vodafone began its relationship with BITE Group through a partnership in Lithuania in 2003. Following today's announcement, Vodafone's portfolio of global services, supported by its global brand, will be available in a total of 59 countries.