News, CURE, 3ple-Media, Multimedia platforms, Philippines: Philippines based 3G Mobile Operator, CURE, has selected 3ple-Media's award winning Mercury multimedia platform as its core mobile multimedia platform. CURE (Connectivity Unlimited Resource Enterprise Inc) is scheduled to launch during 2008 and will use Mercury as their sole and mission critical mobile multimedia platform. CURE is now the second Asian Operator to implement the Mercury platform, which is fast gaining recognition for its unique combination of commercial and technical innovation.

Mercury has been created to help operators position themselves at the centre of the newly emerging mobile multimedia ecosystem. Operators, content providers and media companies can easily and rapidly launch new, advanced services using any number of multimedia bearers and tap a variety of new revenue streams. Through Mercury, operators are able to mobilize subscribers to use new multimedia services, increase data ARPU by monetizing this growing base and micro-personalize the offering to enhance the end-user experience and fight churn.

CURE CMO, Ardie Balderrama, believes Mercury will play a crucial role in supporting their roll out: "As a new operator, we are very conscious that we have an opportunity to avoid some of the problems experienced by existing operators. Customers will expect innovation and a high quality of service right from the start. Mercury will give us the means to deliver fast, relevant and highly differentiating multimedia services. It will give us technical and commercial advantages to compete effectively and profitably in our market."  

• More info: www.3ple-Media.com