Developing Telecoms | Comverse Fun Dial ringbacks are music to AMC's Albanian subscribers

21 May 2012

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Comverse Fun Dial ringbacks are music to AMC's Albanian subscribers

Friday, 19 December 2008 11:24

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Comverse, which supplies software and systems enabling network-based multimedia enhanced communication and billing services, has announced that Albanian Mobile Communications (AMC), Albania's largest mobile phone operator and part of the Cosmote group, has expanded its Comverse Fun Dial ringback tone capacity as a result of quick and widespread service take-up. Locally branded "Fun Tunes", the service was deployed by AMC in conjunction with Comverse and Innova SA, Comverse's sales & marketing partner, which helps operators to identify and implement solutions that integrate communication and IT Services to business needs.
Comverse Fun Dial ringback tones enable users to replace the standard ringing tones that callers normally hear with personalised music and other content. This feature-rich offering makes it possible to select different content for different callers. The Innova Group, a partner to the solution, helps clients like AMC to attain business goals with solutions like Comverse Fun Dial that strengthen core competencies and increase competitiveness and prosperity.
The Comverse Fun Dial family also includes: Fun Broker, which opens the ringback tone service to third-party (off-deck) content providers, Fun Ad, which enables operators to use ringback tones as an advertising channel creating new revenue streams, Fun Greeting, which allows users to enrich standard voicemail with music, humor and celebrity greetings and Fun Video, which enables callers to view a video clip while waiting for a video call to be answered. These innovative products enable operators to leverage investments in Fun Dial to further enhance the user experience and create new revenue streams.

* Albanian Mobile Communications (AMC) is Albania's first mobile phone operator, with more than a million subscribers. Part of Cosmote group, it operates in five countries in South Eastern Europe.

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