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Mon 01 Dec 2008
- Thu 04 Dec 2008
Radisson SAS Beke Hotel, Budapest, Hungary
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This event offers delegates the opportunity to learn from leading mobile operators who will be sharing their experiences of planning and implementing CRM strategy and projects, and offering detailed and practical strategies to help delegates improve CRM in their own companies. Particular emphasis will be put on how Customer Experience Management (CEM) can be used to improve customer service in order to see dramatic increases in loyalty and retention.
Topics discussed will include improving CRM systems and Customer Experience Management (CEM), identifying your most loyal customers and targeting them with offers that will increase their value, and using social network analysis to dramatically reduce churn and to improve customer value.
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“The event is like a pool of competences and experience across mobile markets. So you can use this opportunity in order to exchange information, make business relations, update and upgrade your knowledge.”
Nina Martsin, Head of Department, Kyivstar GSM @Mobile CRM 2007
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“I benefited from the wide range of covered topics. It helps to leave the small circle of daily business and get a glance of upcoming problems and possibilities.” Martin Boeker, Team Leader Customer Base Marketing, ONE – Austria @Mobile CRM 2007
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Key Presentations
Speakers include:
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Liz Wynn, Head of Commercial In-life, Prepay, Orange UK
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John Belchamber, Head of CRM Capability, Telefonica O2 UK
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Simon Lunn, EVP, Service Provision, T-Mobile Europe
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Jean-Christophe Cornu, Lead CRM Architect, Orange Switzerland
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Martin Dixon-Tyrer, EMAPA Customer Management, Vodafone
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Antonija Gulam, Business CRM Manager, Vipnet
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Marc Anné, VP Customer Insight & Advocacy, Orange Business Services
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Adriano Ottaviani, Marketing & CRM Director, Wind Telecomunicazioni
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Pavel Krejčí, Head of Market Segment – Private, Telefónica O2 Czech Republic
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Jelena Aralica, Head of Product Marketing, Vip Operator
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Adnan Idrees,, Customer Relationship & Loyalty Manager, Nawras
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Sandor Borbas, Project Manager, Corporate Sales, T-Mobile Hungary
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Jouko Ahvenainen, Chief Strategy officer and Co-founder, Xtract
Who Will You Meet
Last year’s event was extremely successful with over 90 attendees, 83% of whom came from mobile telecoms operators. You will meet Managers and Directors of Marketing, CRM, Retention, Churn Reduction, Loyalty and Customer Experience Management from mobile operators from all over the world.
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