21 May 2012
LATEST NEWS:
Internet-free mobile Facebook, email and online chat apps platform launches... Indian telco giant taking steps into Brazil Green power solutions provider spreads into South Asia Cable agreement to bolster international connectivity in Iraq Lat Am giant looks to Netherlands to boost European footprint CSP unifying mediation systems across four Central American countries Thai operator secures wireless distribution agreement Financial services project reaching out to millions of Africans Fibre investment on the way in Algeria Android tablets gaining popularity in Southeast Asia Bharti seeking JV takeover as profits slide How an Alternative Approach to SIM Card Provisioning Helps Operators Cure t... Solar-powered learning initiative takes off in Uganda GSMA voices criticism of Indian licensing proposals Enhanced mobile broadband deploying across three Baltic countries Market developments lay the foundation for future growth in Iraq India Feels More Shockwaves from the So-called ‘2G Scandal' Overpriced broadband faces fibre challenge in Angola First commercial 4G services go live in Croatia VimpelCom sells Vietnamese assets TRAI advocates new operators entering 2G auctions Romania’s first MVNE launching imminently Indian tax change could provoke legal action from Vodafone Mobile growth slows in Iran as penetration reaches saturation point Thailand close to finalising 3G auction process Internet Exchange Points Spur Internet Growth in Emerging Markets Incoming fibre boosts investment prospects for Burundi 3G on the way in Djibouti, but competition is required Fibre, not privatisation, could be the answer for Africa’s fixed-line opera... Saudi incumbent looks abroad amidst heated domestic competition Orascom serves Algerian government with arbitration notice Kenya’s mobile sector recovering from slump Download deal aims at attracting Indian Android users

China Unicom delivers personalised mobile services to customers

Attention: open in a new window. PDFPrint

China Unicom, one of the largest mobile carriers in the world, has deployed the marketing delivery platform from Pontis to enable them to plan and deliver marketing offers tailored to their customers' needs...

The Pontis Marketing Delivery Platform is the industry's first system that enables communication service providers to maximize the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience. The Pontis system will enable the operator to package and bundle different services and promote a variety of content and services to their customers. The system will serve both the CDMA and GSM mobile networks enabling the operator to more effectively target subscribers with a range of value added services including content, ringback tones and messaging matching user profiles, preferences and real time behaviour.

The deployment comes at a time when operators in the rapidly developing Chinese mobile market - which has experienced several years of significant growth and new customer acquisition - are now focussing primarily on managing existing customers and driving ARPU. The Pontis Marketing Delivery Platform will enable China Unicom to manage a full marketing program cycle, from planning and managing marketing offers and programs through to delivery and analysis including real time monitoring.

With 111 million GSM subscribers and 39 million CDMA subscribers the deployment represents a major opportunity as Guy Talmi, Senior Marketing Director of Pontis comments, "The Chinese market has experienced massive growth over recent years and operators in this region now need to turn their attention to driving revenue from their existing customer base."

About Pontis

Pontis is the creator of the world's first Marketing Delivery Platform (MDP) designed to enable communication service providers to maximize the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.

More info:


Add this page to your favorite Social Bookmarking websites
Digg! Reddit! Del.icio.us! Google! Live! Facebook! Technorati! StumbleUpon! Yahoo! LinkedIn! TwitThis Baidu
Readers Comments (0)

HAVE YOUR SAY


You must sign-in to make a comment.


reg_button    reg_button


 

Newsletter

Sign up for Developing Telecoms FREE monthly e-newsletter and keep up-to-date with all the latest news, analysis and postings on the site.

Click here to sign up

Why sign up? Click here