Developing Telecoms | Caching solution helps Malian ISP meet booming demand

17 May 2012

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Caching solution helps Malian ISP meet booming demand

Tuesday, 04 October 2011 11:26 | James Barton

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Mali’s leading internet provider has installed new caching appliances to manage increasing customer demand for international Internet content. Afribone has selected Blue Coat’s CacheFlow 5000 appliances to provide faster downloads while minimising bandwidth requirements.

Having registered an increase in traffic to Web 2.0 sites, including video-sharing websites, Afribone’s capacity could not meet bandwidth demands, slowing the responsiveness of multimedia content sites slowed at peak times.

“Bandwidth is very expensive in Mali, but Blue Coat’s solution has enabled us to defer purchasing more, even as we increase user experience and satisfaction for our subscribers,” said Eric Stevance, chief executive officer, Afribone. “The solution provides us with performance and speeds which are as good, if not better, than our main competitors, even though we do not consume the same bandwidth resources.”

Since deploying the solution, Afribone has more than doubled its client-side bandwidth without adding additional international bandwidth. CacheFlow appliances efficiently cache Web content to substantially reduce bandwidth consumption and to boost the quality of Internet experience, as well as scaling to serve growing customer demand for rich Web 2.0 and video content.

The appliances also act as a “shock absorber” to address traffic spikes that occur when Web sites and content become popular over a very short period of time, such as during coverage of a major news, sporting or political event.

Steve Daheb, chief marketing officer and senior vice president, Blue Coat Systems, said “Our breakthrough caching technology addresses the mounting challenges providers of Internet access face in meeting fiercely growing demand for Web content, especially video.”

Afribone’s Eric Stevance, adds: “The solution has enabled us to deal with changing demand in terms of customer appetite for content and means we can give them the very best quality of service. What is more, a forecasted ROI of six to nine months represents a genuine advantage for a business like ours.”

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