Anam announces major Vietnamese operator for its SMS smart services

Tuesday, 17 February 2009 07:00

A move back to SMS will be one of the talking points of this year's Mobile World Congress, according to Anam Mobile, which is announcing three new international operator customers at Barcelona. This is because during the current economic climate mobile operators will need to introduce services that can appeal to the widest audience. New SMS-based services can be easily understood and accessed by the vast majority of mobile subscribers.

Three major global mobile operators, including one from Vietnam,  have signed up to Anam's Smart Services for SMS. Anam's value-added SMS services are claimed to enable global mobile operators to increase their revenues from SMS. Thus the deals with the unnamed operators mean that Anam will provide increased SMS functionality to help create services for subscribers in Taiwan, Ireland and Vietnam.

Some of the Smart Services that Anam is providing as part of these new deals include Messaging+, which adds email-like functionality to SMS, allowing users to forward messages or set up an out-of-office alert; and Anti-SPAM, which blocks unwanted messages on the network, creating a better service for subscribers.

Anam's range of Smart Services also includes Ad-Funded SMS, which inserts ads into text messages to allow operators to increase revenues from advertisers and offer subsidised messaging; Parental Control, which allows parents to block unwelcome messages from their child's handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

"Our Smart Services solutions are helping many global operators create new, revenue-generating and SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators," said Gerry McKenna, CEO of Anam.

Anam can offer SMS infrastructure solutions that can improve the delivery of messages through the network, through to SMS applications and Smart Services that can help operators to dramatically increase revenues as well as reduce churn by creating "sticky" services. Anam recently announced that it was offering free texts for life to mobile operators by scrapping the charge for capacity licences for its Eclipse SMSX short messaging platform. Now operators no longer have to pay higher licence fees if they want their network to be able to process more messages, allowing them to simply and easily introduce more SMS based services.

(Anam is exhibiting at Mobile World Congress in Barcelona, in Hall 1, Stand F17). 

* Anam Mobile provides messaging services that allow operators to enrich and personalise the messaging experience for subscribers and help them to increase their revenues from SMS. Key revenue generating applications offered include SMS Money Transfer, providing the ability to transfer money to any contact in your phone's address book, and Ad-Funded SMS, inserting highly targeted adverts into text messages as they are delivered. In addition, Anam offers solutions that can help improve subscriber experience including SMS Anti-Spam and Parental Control. Anam Mobile has global customers and partners including Telenor, Telus, Citic, Go Mobile, Cisco, Motorola, Ericsson and HP. The company is headquartered in Dublin, Ireland with offices in Boston, USA and Kuala Lumpur, Malaysia.

• More info: http://www.anam.com/

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