Developing Telecoms | Uzbekistan's second largest mobile operator upgrades analytics

17 May 2012

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Uzbekistan's second largest mobile operator upgrades analytics

Thursday, 17 February 2011 15:16 | James Barton

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Aito Technologies, a provider of customer experience analytics (CEA), has announced an agreement with UCell, the second largest operator in Uzbekistan, to deploy its analytics product suite. Aito CEA will enable UCell to enhance user experience, identify specific customer segments, optimise service creation, sales and marketing.

The Aito CEA product suite will help UCell to meet the growing consumer demand for a diverse array of services, ranging from voice and data to mobile broadband services. UCell will use Aito CEA to analyse subscriber data, and usage information, to develop a better understanding of the customer base. The information will enable UCell to refine the creation and provision of a diverse range of services targeted at specific customer segments.

UCell is the second largest mobile operator in Uzbekistan with a customer base of more than 7 million subscribers, which accounts for approximately 32 percent of the domestic market. Uzbekistan is a rapidly expanding marketplace. Mobile penetration rate currently stands at 75 per cent and is continuing to rise. The consumer demand for mobile services is increasing, as is competition, fuelled by significant investments in the region by tier one operators.

Aito has been selected by UCell because of its ability to provide data analysis in a format that can be easily understood and acted upon by sales and marketing as well as the technical teams. The data analysis can be turned around quickly, which will enable UCell to respond to market trends and customer preferences, reduce churn, and increase customer acquisition.

Mahbuba Sadikova, Chief Marketing Officer at UCell explained: “The mobile communication industry in Uzbekistan has experienced remarkable growth over the past few years. UCell has played a major part in the development of this market and we are currently the second largest operator in the country. Aito’s analytics will help us to further strengthen of our position and increasing our market share by developing services that are tailored to specific customer segments. The analytics provide us with a set of results that can be accessed easily by the sales and marketing teams, enabling them to respond quickly to changing market conditions and meet demand.”

Anssi Tauriainen, CEO of Aito Technologies commented: “The partnership with UCell represents a step into the Eurasian market and ties in with our strategy to continue to expand globally. The contract with UCell is further acknowledgement of the value of analytics and the benefits that they can provide for operators. In UCell’s case customer experience analytics will enable the operator to strengthen its position in a highly competitive market, develop accurate profiles of its customers and enhance service performance. The data will also be used to underpin sales and marketing campaigns to attract and retain customers.”

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